Communicating ‘Mindfulness’

With Mindapples kicking off 2010 with plenty of team discussions about visualising and designing this seemed appropriate! Photography agency LPA, The Mental Health Foundation and Clear Channel Outdoor are calling creatives to generate ideas for a poster campaign to help build awareness with the general public of Mindfulness, (a form of meditation that is, the organisers say, clinically proven to reduce stress).

The brief is “to take Mindfulness into the mainstream and demonstrate mindfulness meditation as a technique to cope with the stress of modern life, outside the usual new age, alternative or religious context”.

The full brief and further information are available at Submission deadline is March 18. Full story via Creative Review. So, what would you put on the big blank billboard?