Who we are

    The minds behind the apples

The Mindapples Story

Mindapples was founded by Andy Gibson in 2008, and developed by Lauren Currie, Tessy Britton, Hege Saebjornsen and Esther King.

“Mindapples” now comprises the Mindapples Charity and Mindapples Trading Ltd. The Mindapples Charity exists to achieve our charitable mission to encourage and support everyone to take better care of their minds. Mindapples Trading uses the same concepts to help individuals and organisations improve their life, work and relationships, through mobile apps, e-learning and workplace training programmes. This website and all Mindapples intellectual property is jointly shared by Mindapples Charity and Mindapples Trading, and references to Mindapples cover both organisations collectively working together. All donations and funding are handled by the charitable side and the Charity does not subsidise our commercial activities. One third of profits from our commercial work goes to fund the charity, the rest goes to our staff.

There’s no hidden agenda or big company behind us: just a group of passionate people with big plans. Find out more about how we got here.

Core Team (ho ho)

Andy Gibson

Head Gardener

Andy founded Mindapples and directs its campaign and commercial operations. Read more about Andy here.

Michele Worden

Head of Business Development

Michele runs our commercial activity, client relationships and business development.

Elaine Craig

Head of Partnerships

Elaine works for the Mindapples Charity, running key projects and leading on campaigns and partnerships.

Michaela Dods

Front of Mind

Michaela is the first point of contact for all our clients and partners, and handles administration and bookings.

Chloe Greenbank


Chloe is our financial overseer and helps with all our commercial planning and accounting.

Richard Armes

Chair of Trustees

Richard is Chair of Trustees and fulfils an executive role for the Charity, leading our stakeholder relations.

Trustees & trainers

We employ some brilliant freelance trainers to deliver our training programmes. Read more about our current trainers here.

We are also very lucky to have an amazing Board of Directors and we’re very sorry for calling them the ‘Headboard’.

  • Richard Armes (Chair), executive coach and mindfulness advocate, Axis Minds
  • Kiran Bance, Head of Diversity & Inclusion, Macmillan Cancer Support
  • Adam Spreadbury, mental health advocate, Bank of England, This is Me campaign
  • Kat Jennings, psychologist and behavioural insights researcher, Common
  • Catherine Clark (Treasurer), independent financial director and CFO coach
  • Andy Gibson, founder

And huge thanks to our previous Trustees:

  • David Gold, Prospectus (our first Chair of Trustees)
  • Dr Natalie Banner, academic and governance advisor, Wellcome Trust (our former Chair, who oversaw us becoming a full UK charity)
  • Patrick Watt, Bupa (our loyal disc’apple)
  • James Glover, Mind
  • Robbie Cowbury, Pilotlight
  • Esther King (a co-founder and formerly Mindapples COO)

Advisors & supporters

Over the last few years we’ve also been fortunate enough to have a pretty amazing set of people advising us, including:

  • Andrew Brough, Australian outpost
  • George Collings, planner and campaign adviser
  • Roger Edmonds, Marketing Manager, Pepsico
  • Paul Fletcher, Partner, ACTIS, business mentor
  • Nicky Forsythe, creator of Talk for Health
  • Dr Alex Fradera, business psychologist and neuroscientist
  • Peter Gibson, founder of Philosophy Ideas and Andy’s dad
  • Jamie Hancox, Sales consultant and CEO of Buying Time
  • Diane Herbert, coach and former HR Director at Channel 4
  • Bill Hicks, deceased comedian
  • Jerry Loy, financial adviser
  • Louise Marshall, Spring Law, commercial lawyer
  • Ben Metz, organisational psychology consultant
  • Jana Nightingale, founder of Now Festival and wellbeing practitioner
  • Dr Sam Spedding, DPsych clinical psychologist and psychotherapist
  • Colin Tate, a very generous and knowledgeable man
  • Richard Tyrie, Founder of Good People, commercial adviser


And none of this would be possible without our amazing volunteers, the Mindapples Gardeners:

  • Alex Lucy, apprentice
  • Amanda Gore, trends researcher
  • Amisha Ghadiali, thinker, actor, voter
  • Ana Garcia, artist and designer
  • Anna Maloney, chief blagger
  • Annika Howells, Australian outpost
  • Anton Chernikov, designer and Exponential
  • Bex Singleton, photographer and film-maker
  • Charles Davies, esoteric consultant
  • Charlotte Harrison, festival badger
  • Christine Hartland, film producer and networker extraordinaire
  • Christine Lockhart, masseuse
  • Coco Sato, origamist
  • Dan Kolodziej, Bad Apple
  • Felix Andrew, apple seller
  • Gianna Goulding, Head Girl
  • Hege Saebjornsen, photographer and social enterprise adviser
  • Helena Ambrosio, designer of the Mindapples Tree!
  • Hen Norton, creative producer
  • Jenny Reina, Head of campaigns
  • Jo de Mornay Davies, art director and author
  • Jo Worsley, writer and mental health adviser
  • Laura Yates, designer
  • Lauren Currie, service designer, and our first volunteer!
  • Lisa Hunter, Board out of her mind
  • Lucy Poulson, tigger
  • Lucy White, tree storage specialist
  • Marilena Reina, marketing adviser
  • Matt Carson, singer and tree caddy
  • Matt Nightingale, tree horder
  • Nicola Bonnick Caldeira, financial adviser and the Brazilian connection
  • Ofordi Nabokei, policy adviser
  • Owen Tozer, Head illustrator (Literally. He drew the heads.)
  • Penny King, head in her books
  • Rachel Statham, researcher and community activist
  • Ruta Marcinkus, multi-talented Swiss army knife and our first employee!
  • Sophie Howarth, founder of the School of Life
  • Sorcha Piotrowski, squirrel wrangler
  • Stef Lewandowski, technical adviser and code artist
  • Susi Wright, festival adviser
  • Tanya Hunter, Head of seedlings
  • Tom Ten Thij, drummer and technical adviser

With thanks to...

We’d also like to thank, in no particular order, Kris Morris (who did our first logo), Tom Ten Thij (who built our first website), Gavin O’Carroll (who came up with our slogan), Unboxed Consulting, Tony Coggins at SLaM NHS Trust (our first NHS partner), Lucy Smith at NHS Lambeth (our first NHS client), Laura Hyde, Austin Healey, Anne Rigby, Ollie Smith, Guys and St Thomas’s Charity, Kumar Jacob, the Maudsley Charity, John Grant, Stephanie Drakes, the RSA, Matthew Taylor, David Matthews, Eileen Sugrue, Paddy Watt (our loyal disc’apple), Bupa, Jo Alma, Lucy Pollard, Wendy Richardson, Ariam Asghedom, Shane Carmichael, Andrea Callender, Billy Dann, Laura Roling, Comic Relief, the Nominet Trust, Annika Small, Young Minds, Rohit Kumar, Laura Napier, Rich Crozier, Darren Guy, JP Morgan, Krushma Makwana, Kate Jaggard, L’Oreal UK, Rohan Gunatillake, Laura Billings, Rose Casey-Challies, Kat Pesaran, Amber Donebauer, Rahima Hall, Cassie Robinson, Kerry McCarthy, Nina Burrowes, Sarah Drummond, Prof Daniel Freeman, Dr Martin Webber, Prof Alex Murdoch, Daulton Redmond, Student Minds, Young Minds, NSUN, UnLtd, Marjorie Thompson, Katherine Edwards, Una Murphy, BBC Careerlink, all the staff at White Label PR, Delphine Reynaud, Courvoisier (our first sponsors), Crussh, SavvyCook, Positive Touch, Headspace, Limina, Secret Garden Party, Wilderness Festival, Latitude, Larmer Tree, The Big Chill, Edmund Colville, Ben de Vere, BiodiversiTea, Cargo, The JB Conspiracy, Strobe Circus, Bass6, YaSSon, Xperimental, Jacq Burns, Ravi Bagirathan, Sarah Tucker, Sangeet Gyawali, Laura Yates, Naomi Wynne-Morgan, Hannah Banting, Melanie Ball, Simon Lawton-Smith, Ian Gilmour, the Mental Health Foundation, Gregor Henderson, Public Health England, Judi Clements, Nicola Stevenson, Sarah Walter, Helen Ainley, the NHS Confederation, The Royal Society for Public Health, Jonathan Campion, Kings Health Partners, Genevieve Glover, Maudsley Learning, Louise MacDonald, Young Scot, Young Minds, Henry Stewart, Rebecca Alexander, Maureen Rice, Yvonne Roberts, David Sillito, Madeleine Bunting, Julie Cross, Fred MacAulay, Gospelware, Prof Lord Richard Layard, Mark Williamson, Action for Happiness, the New Economics Foundation, The Work Foundation, Ilona Boniwell, Sam Aldenton, The Exchange, Sellar Development, the Hub Kings Cross, Dominic Campbell, Futuregov, Freeagent Central, Salesforce, Engauge, Sharliza Jelita, Drew Buddie, the Scatter Collective, All We Need, Anna Maybank, Social Innovation Camp, School of Everything, Spacemakers, Transition Town Brixton, Thames Festival, Nathalie Nahai, Tessy Britton, Robertson Cooper, Louise Aston, Business in the Community, Ross Hall, Henry Playfoot, Mark Boulding, Mind, Time to Change, Marcia Brophy, Merlin Evans, Euan Semple, JP Rangaswami, Paul Miller, Adam Gee, Melanie Hayes, Jo Taylor, Jon Kingsbury, Robin Murray, Siân Croxton, Alice Tyler, Lea Simpson, Roanne Dodds, Mat Healey, Dan Martell, Heleana Quartey, Lisa Williams, Ruth Miles, Bryony Timms, everybody’s mums and dads, and many, many more wonderful people who have helped us along the way. Sorry if we’ve forgotten anyone, it takes a lot of cooks to bake a mindapple pie this big.

Want more? You can read more about our past projects and how we got here, and maybe check out our media coverage too.

Let's make looking after our minds as natural as brushing our teeth
Mindapples founder and Head Gardener