Since the beginnings of our campaign, Mindapples has found supporters in the creative and artistic communities. Perhaps it’s because people involved in creative professions recognise the importance of their minds and their capacity for change, or perhaps it’s because they enjoy the celebrations of individual ways to wellbeing, and a more human-centred approach to health. Or perhaps they just like pictures of apples.
The creative and cultural industries have suffered greatly during COVID-19, and with a predominantly freelance workforce it’s more important than ever to help people take care of their minds. That’s why we’re making supporting these industries a cornerstone of our public campaigning and collaborative work.