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The Mind Manual, out now

The Mind Manual is our brand new guide to what’s going on inside your head, published today. It’s a practical guide to looking after your mind, and the follow-up to our award-winning guide to mental performance, A Mind for Business. Featuring our popular blend of insights from psychology, filtered through the wisdom of Mindapples’ global…
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The Elephant and the Rider

This summer we are delighted to tell you that one of our talented gardeners, Johanna De Mornay Davies, has written and illustrated a beautiful short story ‘The Elephant and The Rider’ to help spread the Mindapples word.

The Elephant and the Rider

The book tells the tale of an Elephant named Mynde and his journey with his rider Yew through the land of Hed. It touches on the importance of taking care of our minds, based on the Elephant and The Rider metaphor introduced by Jonathan Haidt in The Happiness Hypothesis. Featuring somersaulting monkeys and hula hooping flamingoes, it is sure to put any mind at rest.

The Elephant and the Rider is now available from the Mindapples shop along with our brand new “Love Your Mind” t-shirts designed by Owen Tozer.