Media

If you’re a journalist, then we’re officially your new best friend. For media enquiries please e-mail us at press@mindapples.org.

Selected media coverage

Here are a few of the stories that nice people have written about us, or that featured us, over the past few years.

“Businesses are big buildings full of minds these days. That’s the key unit of production and we need to understand how they work.”
Andy Gibson interviewed on Jazz FM’s Business Breakfast, March 2015

“As neuroscience and psychology reveal more about how our minds work, we think huge progress can be made through basic mental health literacy training.”
Andy Gibson explains our education work in The Guardian, April 2012

“I compile my own five-a-day – among them spending a few minutes looking after the plants in my garden and taking a 15-minute cycle around my local common – and I realise that while doing them may not make that bubbling undercurrent of anxiety disappear, it does subside. I feel less useless, more capable.”
Kathryn Knight, Grazia, October 2011

“Mindapples is an idea that is gaining ground at a time when both professionals and politicians are focusing on people’s well-being.”
Julie Cross, The Telegraph, May 2011

“I find Mindapples a pretty intriguing concept, which could really catch on. Just as gyms became a big thing in the 80s, will the 2010s see the arrival of serious preventative mental health?”
Madeleine Bunting, The Guardian, April 2011

“rather than healthy food, this is health activities for your brain”
David Sillito interviews Andy Gibson on BBC News, April 2011

“You know what’s awesome? Mindapples. A nice example of a startup that matters.”
Umair Haque of Harvard Business Review via Twitter, April 2011

“Mindapples focuses on daily practices for mental health.”
Michael Brooks, PSFK, August 2010

“Courvoisier and Mindapples’ Big Treat presents a kaleidoscope of revolutionary approaches to give you your 5-a-day for the mind.”
Our launch event is reviewed in Wellbeing Magazine, July 2011

“We want the brand to be beautiful in a way that people want to come in and colour it”
Profile in Design Week, April 2010 (subscribers only though)

“There is a strong societal awareness that to take care of our physical health we can go to the gym or eat well, but there is not an equivalent understanding of how to take care of our minds.”
Andy’s article that launched it all in The RSA Journal, October 2008