About us

Mindapples: Love your mindMindapples helps people take care of their minds like we all take care of our bodies.

We want to make looking after our minds as natural as brushing our teeth, to build a positive culture for mental health. Because, if that happens, everything will change – how we run our businesses, deliver healthcare, educate young people, and even how we organise our society.

“I find Mindapples a pretty intriguing concept, which could really catch on. Just as gyms became a big thing in the 80s, will the 2010s see the arrival of serious preventative mental health?”
Madeleine Bunting, The Guardian

What we do really does make a difference. Simple activities like sleep, water and exercise can improve your mood and and keep you healthy (e.g. Sleep Matters, Mental Health Foundation, 2011; Fox, 1999; Armstrong, Ganio et al, 2012), whilst integrating ‘breathers’ and ‘restorers’ into our daily routines can reduce stress and prevent future problems (Pressman et al, 2009; Jansen & von Sadovszky, 2004).

Just like healthy eating or exercise, we need to build a popular culture of taking care of our minds, and make doing this easy and accessible for everyone. So, if you can look after your body by going to the gym and eating your 5-a-day, what about your mind…?

“Mindapples has found a way of discussing mental health in an extremely original way, without stigma, making it seem desirable and possible, not shameful and private. I support it wholeheartedly.”
Alain de Botton, philosopher & broadcaster

Mindapples started in 2008, asking everyone to share what they do to look after their minds. We do this for public benefit through our public engagement and education projects, and by equipping other organisations with our wellbeing toolkits. Tens of thousands of people have used our tools and services to boost their wellbeing and manage their minds.

We also provide training and engagement services to organisations to help staff work smarter and more sustainably. We’ve supported some of the biggest names in global business, including many top City firms, L’Oreal, News UK, Tesco, Lend Lease, Gowling WLG and the Wellcome Trust.

“Mindapples is an idea that is gaining ground at a time when both professionals and politicians are focusing on people’s well-being.”
Julie Cross, The Telegraph

Mindapples is made up of the Mindapples not for profit organisation and Mindapples Trading, a company limited by shares. Both organisations work in partnership to deliver our social mission. Find out more about who we are, what we offer and how you can help spread the word.

Get started today. Pick your own five ‘mindapples’ and share them with the world. Help us make looking after our minds as natural as brushing our teeth, by asking everyone: what’s the 5-a-day for your mind?

So, over to you. Have you had your mindapples?