About us

Feed your mindMindapples helps everyone take care of their minds like they take care of our bodies.

We want to make looking after our minds as natural as brushing our teeth, because if that happens, everything will change – how we run our businesses, how we support our young people, how we deliver healthcare, and even how we organise our society.

“I find Mindapples a pretty intriguing concept, which could really catch on. Just as gyms became a big thing in the 80s, will the 2010s see the arrival of serious preventative mental health?”
Madeleine Bunting, The Guardian

What we do really does make a difference. Simple activities like sleep, water and exercise can improve your mood and and keep you healthy (e.g. Sleep Matters, Mental Health Foundation, 2011; Fox, 1999; Armstrong, Ganio et al, 2012), whilst integrating ‘breathers’ and ‘restorers’ into our daily routines can reduce stress and prevent future problems (Pressman et al, 2009; Jansen & von Sadovszky, 2004).

Just as in nutrition or smoking prevention, we need to build a popular culture of awareness and understanding about our minds, and make this important topic relevant and accessible for everyone. So, if we can go to the gym and eat our 5-a-day, then what about our minds…?

“Mindapples has found a way of discussing mental health issues in an extremely original way, without stigma, making it seem desirable and possible, not shameful and private. I support it wholeheartedly.”
Alain de Botton, philosopher & broadcaster

Mindapples started in 2008, asking everyone to share what they do to look after their minds. We do this for thousands of people now, in the UK and beyond, through our events and pop-ups, and by equipping other organisations with our unique trees and toolkits. Now we’ve built on this to teach people how their minds work to help them maintain their health and make the most of their minds.

We provide training and engagement services to businesses to teach their staff about working smarter and more sustainably. Our clients include some of the biggest names in global business, including several of the world’s top financial institutions, L’Oreal, News UK and the Wellcome Trust.

“Mindapples is an idea that is gaining ground at a time when both professionals and politicians are focusing on people’s well-being.”
Julie Cross, The Telegraph

We use the profits from this work to fund a wide range of public engagement and education projects. Find out more about who we are, what we offer and how you can help spread the word.

Get started today. Pick your own five ‘mindapples’ and share them with the world. Help us make looking after our minds as natural as brushing our teeth, by asking everyone: what’s the 5-a-day for your mind?

So, over to you. Have you had your mindapples?