About Mindapples

Mindapples encourages and supports people from all backgrounds to look after their minds.

We encourage people to take better care of themselves through our engagement services, and offer training to teach people how their minds work and improve their resilience and mental performance. We want to make looking after our minds as natural as brushing our teeth, by asking everyone, “What's the 5-a-day for your mind?”

Recent psychological research suggests around 40% of our mental wellbeing is down to our “outlook and activities” - the choices we make, the actions we take - and yet we know almost nothing about how to take care of ourselves. If we all knew a little more about how our minds work and what we can do to take care of them, we could maintain our health, and maybe live and work a little better too. So if we can brush our teeth, go to the gym and eat our 5-a-day, what about our minds?

We want to know what works for you. We’re asking everyone to pick their own five “mindapples” and share them with the world, and using the power of the web to build a community of people taking care of their minds. So far we have harvested over 50,000 mindapples, attracted national press coverage, built strong partnerships, and gathered a lot of wonderful supporters.

“Mindapples is an idea that is gaining ground at a time when both professionals and politicians are focusing on people’s well-being.”
Julie Cross, The Telegraph, May 2011

We work with large employers in sectors like financial services, consulting, utilities, media and healthcare to train staff about how their minds work to improve their resilience and work performance. We reinvest the profits in mental health promotion campaigns in communities, schools, universities and healthcare to promote mentally healthy living for everyone. Take a look at what people say here, and read more about the scientific evidence for what we do.

Find out more about who we are, the services we offer and how you can help us grow.

“I find Mindapples a pretty intriguing concept, which could really catch on. Just as gyms became a big thing in the 80s, will the 2010s see the arrival of serious preventative mental health?”
Madeleine Bunting, The Guardian, April 2011

So, over to you. Have you had your mindapples?