Theory of Change: The Mindapples Approach

The aim of Mindapples is to help everyone take better care of their minds. Research carried out by Mindapples and the charity Mind in 2013 showed that more than half of the people surveyed had never thought about the health of their minds, and 56% of the people wanted to know more about their mental…
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Changing Minds

World Mental Health Day should be a chance to celebrate our minds and discuss what we need as a society. We need to encourage people to look after their minds, minimise the factors that can make people ill, get people help early, and help people recover quickly. It’s time for a change. We all have mental health, and looking after our minds is a normal part of having a successful life. So, if we can look after our bodies by brushing our teeth, or eating an apple, what about our minds?

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Mindapples on the festival circuit

This summer, we’re taking Mindapples to the masses. First, we launched our campaign with our health showcase pop-up health farm, The Big Treat, with Courvoisier, Crussh, SavvyCook and many other great brands. Now, we’re taking the Mindapples Tree on tour to festivals all round Britain, spreading the word about looking after our minds to people…
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