Our services

Mindapples provides training and engagement services to businesses to help their staff make the most of their minds. We use the profits from this to invest in public health education and promotion projects that encourage and support everyone to take better care of their minds.

What we offer

For businesses

For campaigners

  • Event toolkits and cardboard trees for running local events
  • Free mood app, Moodbug, to promote emotional wellbeing
  • Booklets and learning materials for local educators
  • Training and support for local campaigners and educators

What our clients say

“I have worked with Mindapples for a number of years. Their message is simple and compelling and fit for purpose for any audience, particularly those organisations who want to unlock the potential within their people. Highly recommended.”
Patrick Watt, Corporate Director, Bupa UK

“We trialled out the initiative in the heart of Brixton and something about the tools really worked with people. Instead of telling people what they should do, the Mindapples approach starts a conversation with the public about what they do to feel good. The time to let people know there are actions they can take to stay mentally well is long overdue. We are committed to working with Mindapples to make this a reality.”
Lucy Smith, Public Health Manager – Mental Wellbeing, NHS Lambeth

“Mindapples and its simple but effective concept of five a day is a great platform for sharing ideas and challenges us to help ourselves while taking control of our mental attitude and health. At Careerlinkplus we are telling our clients to log on to www.mindapples.org and explore what will help them stay positive as they move forward.”
Una Murphy, Manager, BBC Careerlink

“What I like about mindapples is that it is not about telling anyone what they should or should not do. People are fed up with being told to eat less junk food or cut back on alcohol. Mindapples is about self-help.”
Tony Coggins, Head of Mental Health Promotion, South London and Maudsley NHS Trust

“It was so gratifying to see such a wide range of people from small children to the elderly sitting and thinking for a while before writing on an apple and putting it on the tree. Not many of the things we program have such a capacity to appeal to anyone and everyone and get such a deeply considered response.”
Edmund Colville, Production Manager, Secret Garden Party

“I certainly found the approach novel and informative which is praise indeed having been to so many ‘stress management sessions’.”
Dr David Matthews, MB, BS, DRCOG, DOccMed, AFOM, FRCGP, Occupational Physician

Expert endorsements

“Mindapples is a site that aims to share and develop ways of maintaining mental health in innovative ways. A community-based knowledge sharing community focused on mental well-being. Yay!”
Tom Stafford, Mindhacks

“Mindapples is an accessible approach to promoting mental wellbeing. Research also suggests that happiness may influence longer-term physical changes: there are certainly strong correlations between mental well-being and cardiovascular-related illnesses, such as heart disease and diabetes.”
Dr Andrew McCulloch, former Chief Executive of the Mental Health Foundation

“I love it, instead of treating illness, lets work on staying well!! … The message is clear. Health is up to us and self management is the way forward. Drugs and therapists are all very well if a wheel comes off, but Mindapples are there to keep the wheels in place.”
Mental health campaigner Dr Liz Miller

“Mindapples is a unique endeavour that combines a grass-root approach to happiness with what we know about mental health and well-being from scientific research.”
Dr Ilona Boniwell, former Programme Leader – MSc Applied Positive Psychology, University of East London

“Mindapples is a rather lovely thing – a small, social project with no other aim than to to promote individual self management of mental wellbeing.”
Maureen Rice, founder of Psychologies Magazine

“Crunching through leaves in the park, the gentle touch of a loved one, or perhaps a quiet session with the newspaper: let them know what works for you.”
British Psychological Society

“Anxiety and depression rates are increasing year on year and look set to double during the course of a single generation. As we enter a phase of constrained public spending, low-cost, high-impact approaches to mental health prevention are urgently needed. Mindapples is using the social power of the internet to build and share data about how we can all take better care of our minds.”
Dr Marcia Brophy, former Head of Wellbeing and Resilience at the Young Foundation

“The Mindapples project is exceptionally wise and moving. While we’re fully educated in how to try to stay physically healthy and the challenges of being unhealthy, there’s no comparable openness when it comes to the mind. Hence society can be extremely lacking in compassion and we need a bit of education here. Mindapples has found a way of discussing mental health issues in an extremely original way, without stigma, making it seem desirable and possible, not shameful and private… I support it wholeheartedly.”
Alain de Botton, philosopher and broadcaster

What our supporters say

“Just wanted to say, Mindapples is a great idea – good luck with it. I’ve been going through a bit of a rough patch and completing your questionnaire made me think about what helps me – or what I need to be doing to get through this patch!”
Louise, Scotland

“It should be natural and obvious that someone takes care of their mind, but for some reason, we forget the essential. Thanks for your site.”
Rosana, UK

“I found it helpful to step back and look at what I actually do to help myself. I realized that I do most of those 5 things without even thinking about why.”
Tori, New Hampshire, USA

“It’s great to see the stigma being lifted on mental ill-health, something that can affect of all of us – at any time in our lives.”
Charlotte, England

“I am still amazed how simple and yet complex this approach is. It is something most people think but don’t dare to talk about, I guess.”
Anne Wizorek, Berlin

“So often these well meaning well researched lists of what folks should do for mental health, physical health, spiritual health, etc. end up leaving me feeling alternately inadequate like I’m doing something wrong, and angry at the idea that there can be one set of answers that is true for everyone. …THANKS for putting this together and putting it out for folks.”
Helen Kamadulski, NW USA

“This is the only mental health campaign I feel proud to be associated with!”
Jo, Brighton

And that’s what it’s all about, after all!