The Mindapples Campaign

Mindapples is on a mission to make looking after our minds as natural as brushing our teeth. We're working all around the UK to teach everyone how their minds work and how to look after them.

We work with a wide community of partners and volunteers to make this happen. We do our own campaigning activities, and we also sell trees and toolkits so anyone can organise their own mindapples events.

The 'core' of our campaign is our concept of '5-a-day for your mind', a simple idea which has been changing minds all around the UK since 2008. Here's how it works:

  • People fill in an applecard with their five ‘mindapples’, making them more aware of how their lifestyle choices affect their minds.
  • They share this on a mindapples tree or other installation, creating a stigma-free space for conversations about our minds.
  • The resulting mindapples suggestions inspire others to take care of their minds, and can also help decision-makers support people better too.

Our message is simple but extremely important. We really need to take better care of our minds, individually and collectively. Mental health issues cost the UK £105bn a year and cause huge damage to people and their families, and yet we have no official public mental health campaign in the UK. Mindapples aims to change all that. To hear more about the rationale behind our campaign, listen to this interview with our founder Andy Gibson for World Mental Health Day in October 2012:

Over the years we've run a range of events and projects to promote mental wellbeing and get everyone sharing the 5-a-day for their minds. Here's a video of one of our first ever public events, in Brixton Market in 2010:

If you think you could help our campaign, either by funding part of our work or getting involved yourself, please do drop us a line and help us make looking after our minds as natural as brushing our teeth.

Lots of love,
The Mindapples Gardeners

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