A commissioning framework for public health

Last week I was at the Guardian Public Health Dialogue in London, discussing how the new systems for public health will affect the UK. And eating crisps, of course. For those of you who aren’t familiar with the Government’s plans, in a nutshell the responsibilities for the health of the public are moving into Local…
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Why taking care of our feelings matters

“Positive emotions are worth cultivating, not just as end states in themselves but also as a means to achieving psychological growth and improved well-being over time” – Barbara L. Fredrickson Broaden-and-Build Theory of Positive Emotions, 2001 According to recent psychological research, the experience of positive emotions such as joy, interest, contentment and love, not only…
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Why having fun is good for you

We all know that leisure time makes us feel good, but now scientific evidence shows that taking time out and engaging in activities you enjoy really does lead to both psychological and physical wellbeing. It’s a well-established fact that physically healthy actions such as eating well and getting enough sleep make us feel better, it…
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The Future of Mindapples Web Apps?

Today and tomorrow, Mindapples is very proud to be at the Future of Web Apps London conference, rubbing shoulders with some of the most interesting folks in the international tech scene. Thanks very much to Carsonified for featuring us as one of the sponsors and letting us bring our Mindapples Tree to their conference.

Mindapples has been very much an offline business for a while now, running engagement events and taking our tree and applecards on tour to talk to people all around the UK about the health of their minds. We took this approach because we want to prove Mindapples works for everyone, even people who don’t have access to or interest in new technology. We actually started as a digital campaign though, and we’re hoping FOWA will be the springboard for us to get back to our digital roots.

Back in 2008, Mindapples was just a surveymonkey page and this humble little blog. Now we’ve got a great little Ruby on Rails site built by our friends at Unboxed Consulting, but we know we’re still novices when it comes to digital campaigning. There’s so much more we can do, and we’re inspired by projects like It Gets Better, Invisible Children and KaBoom! who have used digital tools to reach millions of people.

So, folks of FOWA and the wider community, we’d like your help. What do you think we should do digitally to get the Mindapples word out to millions of people? Specifically, what do you think we should build or do on the web and with mobile tools to deliver the following objectives:

  1. Get 1 million people to share the 5-a-day for their minds and think positively about their mental health?
  2. Bring people back to www.mindapples.org regularly to get tips and inspiration about the health of their minds?
  3. Promote our services and the many other products and tools out there that people can use to increase their mental wellbeing?

We’d like to hear what you think will work best for our campaign, so please reply here, post your thoughts on your own blogs and link back to us, tweet us at @mindapples, or drop us a line privately on hello@mindapples.org.

Mindapples in action: Brixton Market, Oct 2010

In October 2010, Mindapples teamed up with NHS Lambeth and the nice people at Spacemakers and Transition Town Brixton, to install a pop-up Mindapples Tree in Brixton Village Market and talk to complete strangers about the health of their minds. We had no plan, no permission, and no idea what would happen. So, we asked The People Speak to come down and film the day and make a little video of what happened. Here’s the result…

Thanks to Hektor and Rick for the brilliant video, and to Esther, Jenny and Sahar for collecting Mindapples on the day! If you’d like Mindapples to come to your town, please e-mail pleasedomenext@mindapples.org.

Posted by Andy


Happiest Helping Together

“John Helliwell, emeritus professor of economics at UBC and co-director of a CIFAR panel looking into Social Interactions, Identity and Wellbeing, was at Harvard yesterday summarizing his and others’ recent research on happiness research, with special attention to the social context of well-being. He observed that the amount of data and experimentation regarding happiness research is…
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Happy World Mental “Health” Day

Hello folks, and a very happy World Mental Health Day to you all! To celebrate, Mindapples have been on tour around London, beginning in Brixton on Thursday and Saturday, and culminating in installing the Mindapples Tree at CityCamp London in the Hub King Cross today. It’s been an amazing few days, stepping far out of…
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