Mindapples festival season kicks off at Lovebox

The British summer is here and it’s time for dancing in the sunshine (wind/rain/delete-as-appropriate). And that means it’s time for the Mindapples Gardeners to don their dancing boots and take to the fields to find out what UK festival-goers do to look after their minds. This weekend we kicked off our summer festivals campaign at…
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A commissioning framework for public health

Last week I was at the Guardian Public Health Dialogue in London, discussing how the new systems for public health will affect the UK. And eating crisps, of course. For those of you who aren’t familiar with the Government’s plans, in a nutshell the responsibilities for the health of the public are moving into Local…
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Mindapples receives £120,000 funding

I’m hopeless at keeping secrets, particularly when I have good news to share. So it’s with great pleasure that I can finally announce an investment of £120,000 in Mindapples from Maudsley Charity. Maudsley Charity’s funds are made up of donations that have been made to South London and Maudsley NHS Foundation Trust and its predecessor organisations,…
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The 2011 Mindapples advent calendar

Have you checked out our lovely Advent Calendar yet? Throughout December we’re sending you a Christmassy mindapple a day. Follow us on Twitter and Like us on Facebook to get the updates, and you can subscribe on our new Mindapple-a-day feed too.

Here’s a selection of the best so far…

Yes it's cold but we don't care

Spread the love...

Go on, treat yourself

The Future of Mindapples Web Apps?

Today and tomorrow, Mindapples is very proud to be at the Future of Web Apps London conference, rubbing shoulders with some of the most interesting folks in the international tech scene. Thanks very much to Carsonified for featuring us as one of the sponsors and letting us bring our Mindapples Tree to their conference.

Mindapples has been very much an offline business for a while now, running engagement events and taking our tree and applecards on tour to talk to people all around the UK about the health of their minds. We took this approach because we want to prove Mindapples works for everyone, even people who don’t have access to or interest in new technology. We actually started as a digital campaign though, and we’re hoping FOWA will be the springboard for us to get back to our digital roots.

Back in 2008, Mindapples was just a surveymonkey page and this humble little blog. Now we’ve got a great little Ruby on Rails site built by our friends at Unboxed Consulting, but we know we’re still novices when it comes to digital campaigning. There’s so much more we can do, and we’re inspired by projects like It Gets Better, Invisible Children and KaBoom! who have used digital tools to reach millions of people.

So, folks of FOWA and the wider community, we’d like your help. What do you think we should do digitally to get the Mindapples word out to millions of people? Specifically, what do you think we should build or do on the web and with mobile tools to deliver the following objectives:

  1. Get 1 million people to share the 5-a-day for their minds and think positively about their mental health?
  2. Bring people back to www.mindapples.org regularly to get tips and inspiration about the health of their minds?
  3. Promote our services and the many other products and tools out there that people can use to increase their mental wellbeing?

We’d like to hear what you think will work best for our campaign, so please reply here, post your thoughts on your own blogs and link back to us, tweet us at @mindapples, or drop us a line privately on hello@mindapples.org.