The Future of Mindapples Web Apps?

Today and tomorrow, Mindapples is very proud to be at the Future of Web Apps London conference, rubbing shoulders with some of the most interesting folks in the international tech scene. Thanks very much to Carsonified for featuring us as one of the sponsors and letting us bring our Mindapples Tree to their conference.

Mindapples has been very much an offline business for a while now, running engagement events and taking our tree and applecards on tour to talk to people all around the UK about the health of their minds. We took this approach because we want to prove Mindapples works for everyone, even people who don’t have access to or interest in new technology. We actually started as a digital campaign though, and we’re hoping FOWA will be the springboard for us to get back to our digital roots.

Back in 2008, Mindapples was just a surveymonkey page and this humble little blog. Now we’ve got a great little Ruby on Rails site built by our friends at Unboxed Consulting, but we know we’re still novices when it comes to digital campaigning. There’s so much more we can do, and we’re inspired by projects like It Gets Better, Invisible Children and KaBoom! who have used digital tools to reach millions of people.

So, folks of FOWA and the wider community, we’d like your help. What do you think we should do digitally to get the Mindapples word out to millions of people? Specifically, what do you think we should build or do on the web and with mobile tools to deliver the following objectives:

  1. Get 1 million people to share the 5-a-day for their minds and think positively about their mental health?
  2. Bring people back to regularly to get tips and inspiration about the health of their minds?
  3. Promote our services and the many other products and tools out there that people can use to increase their mental wellbeing?

We’d like to hear what you think will work best for our campaign, so please reply here, post your thoughts on your own blogs and link back to us, tweet us at @mindapples, or drop us a line privately on